Karbon Appoints Vivek Srivastava as Senior Director of Product to Drive AI Innovation in Accounting

AI product leader brings over 15 years of SaaS experience to shape Karbon’s next generation of intelligent, automated workflows for accounting firms.

SAN FRANCISCO, Sept. 10, 2025 (GLOBE NEWSWIRE) -- Karbon, the global leader in accounting practice management software, today announced the appointment of Vivek Srivastava as Senior Director of Product. In this newly created role, Srivastava will lead Karbon’s AI product vision and strategy, driving the company’s mission to help accounting firms modernize and operate as intelligent, connected businesses.

Srivastava brings more than 15 years of experience building SaaS products, with nearly a decade focused on AI. Prior to joining Karbon, he was Director of AI Product Management at Workday, where he launched several AI-powered capabilities and helped define the company’s generative AI strategy. His work has spanned document intelligence, enterprise search, and frontline AI agents, always with an emphasis on building secure, scalable technology that delivers real customer impact.

“Vivek has a proven track record of turning AI concepts into real products that customers rely on,” said Sara Goepel, Chief Product Officer at Karbon. “His leadership will be key as we continue to build the most intelligent platform in accounting and ensure firms are ready for what’s ahead.”

At Karbon, Srivastava will focus on embedding AI across the platform, from automating complex accounting workflows to providing predictive insights that help firms work smarter and faster. His hire signals Karbon’s deep investment in AI as the foundation of the next-generation accounting firm.

“AI has the potential to unlock tremendous productivity gains for accounting firms while helping them tackle the ongoing challenges of talent shortages and increasing client demands,” said Srivastava. “I’m excited to join Karbon at such a pivotal moment and to help build solutions that redefine how the next generation of firms work.”

Srivastava’s appointment reinforces Karbon’s leadership in, and commitment to, advancing AI adoption across the accounting profession. With his expertise, Karbon is positioned to lead that transformation and help firms harness technology to not only keep up with change, but to get ahead of it.

About Karbon
Karbon, a global leader in practice management software for accounting firms, provides an award-winning, collaborative cloud platform focused on streamlining work and communications within a firm and its clients. Karbon drives unprecedented value for its customers evidenced by its #1 ranking on G2 and customer-reported savings of 18.5 hours per week per employee. Founded in 2014, Karbon has customers in 33 countries with employees across US, Australia, New Zealand, Canada and the United Kingdom. Karbon is well-funded and backed by Tidemark, Five Elms, and Blackbird.

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